Rodrigo Egea - Sep 4 2024

Pininfarina: 94 Years of Timeless Design and Innovation

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Pininfarina Battista

94 years ago, a name that would become legendary in the world of cars was born - Pininfarina. Founded in 1930 by Battista "Pinin" Farina, this Italian car design company has become known for its elegance, innovation, and high-performance vehicles. The name Pininfarina combines Battista's nickname "Pinin" (meaning "the little one") and his family name, perfectly capturing the essence of its founder's vision. Today, Pininfarina is celebrated for its stunning designs and has collaborated with some of the biggest names in the automotive industry.

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From Custom Car Bodies to Design Icons, Pininfarina started out making custom car bodies for wealthy clients, and over the years, it grew into a full-scale design and engineering powerhouse. The company doesn't just work on cars - they also do product design and even architecture, showing off their creative talents in many areas. One of the first big wins for Pininfarina was working with Alfa Romeo in the 1930s. This partnership really put them on the map, especially with classics like the Alfa Romeo 6C 2500, which showcased the elegant style that would become Pininfarina's hallmark.

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Ferrari Sergio

The Future of Luxury: Pininfarina Battista - Recently, Pininfarina stepped into the electric car game with the Battista, an all-electrichypercar named after its founder. Launched in 2019, the Battista is a beauty with brains - it packs an incredible 1,900 horsepower and boasts a sleek, futuristic design. This car represents Pininfarina's move towards the future, blending their trademark elegancewith the latest in electric vehicle technology.

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Pininfarina Battista

Legendary Collaborations: Ferrari Mythos and Ferrari Sergio - Pininfarina has teamed up with Ferrari to create some of the most iconic cars out there. The Ferrari Mythos, unveiled in 1989, is a standout concept car that pushed the boundaries of design with its futuristic look and powerful V12 engine. It's a great example of what happens when you combine Pininfarina's design genius with Ferrari's performance.

Another special project was the Ferrari Sergio, a limited-edition car introduced in 2013. Named after Sergio Pininfarina, Battista's son, this car is a tribute to the long-standing partnership between the two brands. With its unique open-top design and sleek lines,the Sergio is a perfect blend of style and performance.

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The legendary Ferrari Mythos

Beyond Ferrari: Collaborations with the icons Pininfarina's magic isn't limited to Ferrari. They've worked with other big names like Alfa Romeo, creating beautiful models like the Alfa Romeo Spider, known for its timeless style and sporty vibe. They’ve also collaborated with Ferrari, Maserati, Fiat, Peugeot, Lancia, Rolls Royce or Cadillac, amongst many others, always bringing their signature touch to every project. 

The Pininfarina Touch
- What makes Pininfarina special is their dedication to excellent design and innovation. They respect their rich history but are always looking forward, embracing new technologies and sustainable practices. As they celebrate their 94th anniversary, Pininfarina continues to be a symbol of Italian creativity and craftsmanship, shaping thefuture of car design with every new project.

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Article credit: Rodrigo Egea - Photographs by Rodrigo Egea